How does a person operating a business in, say, steel fabrication, working 9 hours a day 6 days a week, every week all year know these things? Why would this person know? Too much time on his hands maybe? Not managing his time properly or is he micromanaging his life.

Hire a broker!! Know when to “farm out”, or to delegate a function; especially something as important as the selling of a major investment.

There are many good reasons why perfectly capable people choose to make careers selling commercial real estate. Most of us do not tune our own cars, why in the world would we enter such any unknown area with so little knowledge looking to save a buck? In real estate especially, where tens of thousands of dollars can be lost either in the sale or a court action later.

Find a broker you feel good about, ask questions, check references; like you do for your car’s servicing. Go with reputation and experience and attention. All the experience and repute in the world will not help, you unless you have the broker’s attention. Hire a broker using the same level of care you would take in hiring an employee.

If you are not that comfortable with one, go to the next as you would as an employer. Trident is about those relationships and not about “the deal”. When a company makes each transaction about building relationships and not about the immediate transaction they will succeed. This should apply with the broker you hire also true when hiring a broker to sell your commercial real estate.

Many “first offers” are rejected because of this, or the offer was unsolicited, or the offer came too soon after the announcement to sell. These “first offers” may not be matched for some time and seldom do those first offers come back. If you are thinking about selling, it is up to you and your broker to establish a price range. If the two of you cannot agree, then it is time to get an appraisal, or, at least another broker opinion of value. Do not enter the market with an unsophisticated approach to the selling price!

A commercial broker should have access to the market in which the property is to be exposed. A residential broker will have MLS, a multiple listing service, used by residential brokers to expose properties to other brokers. Broker awareness is a key element in successful real estate marketing, but only secondary to direct marketing to the trade market for your commercial property.

Most entrepreneurs will not have time to go looking for signs on properties, have not hired a broker to find properties for them and may not even know they are looking until they are approach by someone marketing your property. Business owner/operators are busy operating their business, which is typically a full-time endeavor, and does not allow them to see the market.

Trident is committed to help its clients from the initial discussion about selling, the walk-through, valuation, market identification, to the successful conclusion of a sale.

Services include site assessments, pricing to market for sale or lease, broker-principal fiduciary, financing or not discussions, disclosures, on-time communications and the escrow administration. All of these client/broker services are protected and guaranteed under contract with Trident Commercial Real Estate Services.